Data Protection:
From Obligation to Opportunity

European awareness on data protection is at a steady increase, since the adoption of the General Data Protection Regulation (GDPR) in 2018. 

Over the past two years, european data protection authorities have given out colossal fines to some of the toughest giants on the market that have violated GDPR regulations. 

Despite the initial re-arrangements and inconveniences that most companies had to endure to ensure GDPR compliance, it turns out that not only has data protection become an important way to earn trust from customers, but it is in fact a worthy investment in terms of long-term customer satisfaction.       

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Learnings

  • Are consumers becoming GDPR-aware?
  • Is there a link between trust and profit?
  • Re-assuring customers with a transparant privacy policy
  • What significant opportunities to leverage in terms of engagement and customer retention?

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