Rebranding to ‘Scaled Access’

Our platform has grown into something we’re all proud of – as we, no doubt, should be. Our previous brand name was alright, but it just didn’t have the right kick to it.

For those of you who do not know it, our previous brand name was ‘miaa Guard’. miaa Guard was a name that made sense. It was logical, and it got the message across eventually. But in reality, people didn’t quite get it. It failed to stand out.

The word ‘Guard’ is a nostalgic blast from the past. The “good old days” when security simply said “No!”. While ‘miaa’ stands for ‘Managing Identity, Access, and Authorization’, and that’s a bit of a mouthful.

A new name that suits us better

So we began to search for a new name, one that describes exactly what we do.
Enter, ‘Scaled Access’…

Essentially and quite literally: we provide Scaled Access. Our platform enables users to get and share access all by themselves.

It now looks like rebranding is simple and the result is, but the process was not (we have several stuffed Slack channels to prove it).

It all begin with a classical textbook rebranding strategy: The mission, the vision, the audience and the market. We went by the book and tossed all of it out of the window by the end…

What you see now, is the result of our “boldness”. We decided to push the limits of brand identity; this is our new voice. We hope you like it.

As far as our brand values go, the best way to experience them first-hand, is to stop reading and to get in touch. Because it’s simply the truth, we didn’t need to make anything up. Just stating the facts, this is how we operate on a day-to-day basis:

  • Eager to build
  • Self-governing
  • Re-thinking
  • Technology = human activity

Ultimately it all boils down to the team; our team to make sure our brand – Scaled Access – delivers authentically.

About Scaled Access

Scaled Access offers the new standard in multi user access. Its cloud-based authorization platform empowers people to access and share digital assets.

Scaled Access deploys a unique authorization model that uses roles, attributes, context and relationships to map out permissions.

Scaled Access is built on the most widely used identity provider platforms. The platform is already being used by 26 million consumers worldwide today and is trusted by global enterprises, such as, Coca-Cola, Mars, Johnson & Johnson, Merck and Shell.

Scaled Access is located in Leuven, Belgium.

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